Photographing an Advertising Campaign Against the Clock: Brisbane Campaign & Lifestyle Photography

When every second counts, the professional shines!

What are the benefits of hiring a professional photographer?

There are a myriad of answers to that question…. image quality, experience to deal with tricky situations, the right equipment for the job, people skills… and much more.

But one of the answers some don’t think about that can be equally important… delivery on time, no matter what.

That seems like an almost “goes without saying” kind of comment. In many ways that’s true and is easy to accomplish with a bit of planning and forewarning of deadlines, arranging proper lead times for all the behind the scenes planning, post production work, delivery times etc as well as planing the actual shoot.

But sometimes planning goes out the window and delivery of high quality images on the tightest deadlines are required if a client is to seize every opportunity that comes their way, and that is where a team like LP Commercial Photography shines… Like when you need to create a multi-execution billboard advertising campaign from scratch in four days over Christmas!

Olympia Transformations Sanctuary gym contacted us on December 22nd with a dilemma. They had been offered a slot on two of the most prominent electronic billboard locations in Brisbane over the New Year period but had days to have their campaign images literally shot and put up in lights.

From the initial call on the 22nd, there followed a fast planning phone call to put in place a photoshoot the following day that could capture all of the fantastic atmosphere and activities at the gym from beginner friendly training to Muay Thai kick boxing fight club to provide around ten to fifteen different advertising executions.

At 4.30pm the next day the shoot was underway, working within a live gym environment and around people and classes to get the shots with the gym provided talent.

By mid morning December 24th we had culled and carried our an initial processing of the images, exported them and delivered proof to the client for their consideration.

Twenty-four hours later the client’s selection had been made and by Christmas evening the selection had been fully processed, approved and put in the hands of the client’s designer.

A couple of days later the campaign is live and displaying above one of the busiest road intersections in the city constantly scrolling through multiple executions for the add campaign.

Obviously we all like to work with good and spacious timelines, but when the pressure is on and there is literally no time left, but there can also be no compromise on quality, that’s when you need the experience and ability of a professional photography team that will do whatever it takes to meet your deadline more than ever…. that’s when you contact us at LP Commercial Photography.

Brisbane Campaign & Lifestyle Photography | Brisbane Commercial Photography

LP COMMERCIAL PHOTOGRAPHY BRISBANE - SHOOTING ADVERTISING CAMPAIGNS

CREATIVE COLLABORATION = THE BEST CAMPAIGN PHOTOGRAPHY

One of my favourite elements of our commercial photography business, LP Commercial Photography, is the opportunity to work on creating advertising material and campaign photography.

When done right, it sees you coming together to work with other creatives and the client to take basic concepts and create something unique and often more than you might have done on your own.

Bouncing around ideas and concepts with highly creative people, designers, creative directors and clients can sometimes be a little noisy, occasionally confrontational, however is always good fun and it challenges you to step up your game.

It’s also wonderful the way it can push you technically as a photographer as well as artistically. Once the end concept has grown and been nurtured in the cauldron of collaborative brainstorming, it then often falls to the photographer and their team to work out just how exactly those concepts are going to be created in the real world of the photoshoot.

The best part is when you deliver for your client - the concepts are realised and sometimes surpassed in the shoot and then they come back again and again because they know you can deliver.

This brings us to our third shoot with Brisbane based sports-wear company Zero Athletic and Vorgee. Previous shoots for the brand had seen us photograph in the crashing waves of the Gold Coast with daughter of business owners Bill and Lou, former Australian team member and world number one tri-athlete, Felicity Abrams. As well as hiking and mountain biking up hills and into bushland for an active clothing shoot and being slightly more serene in more studio style set-ups.

Our latest shoot with the brand was to capture the stills required for their designer, the wonderful Matt Roberts of www.robertstown.com.au to create a new set of advertising material for a revolutionary wetsuit aimed at open water swimmers and tri-athletes.

The brief was to have a series of shots which Matt could take into photoshop to show swimmers charging through the water and leaping into the air dragging a spinning vortex behind them. Outside of the brief, we also wanted to produce some general swimming images, close up detail shots and product photography of the new suits which could be used for social media and web exploitation and their online store.

So Bill called up his contacts at a local Brisbane swimming pool, we booked out their dive pool for the morning and off we went.

Talking about pushing myself, I do have a basic fear of heights…. Which is pretty silly when you consider the number of times in my career I’ve hung out of helicopters and stood at the top of wind turbines or been at the top of under construction buildings. Even more so, considering my love of bungee jumping and rock climbing in my youth…. But for me it’s actually a kind of middle height fear. So while I find being really high exhilarating, being a bit high scares me to death. Unfortunately for me the only way to get that perfect straight down shot of the swimmers on this occasion was to lie over the edge of a dive platform and photograph the swimmers as they went under me…. a middle height dive platform….. ahh, the things I do for the job :)

So we spent the morning shooting from high off the dive board, shooting in the water, level across the water and every other angle you can think of. We set up a studio in a quiet part of the pool area and shot the swimmers practicing their positions to give us back up shots for photoshop purposes to use if they couldn’t make the body shapes we needed in the actual pool. We even photographed shots of the water to make sure Matt had some good high resolution water texture pieces to use in Photoshop when bringing all the images together into a final montage piece for the advertising campaign.

It all went swimmingly well…. See our behind the scenes video below of the photoshoot fun.

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