When every second counts, the professional shines!
What are the benefits of hiring a professional photographer?
There are a myriad of answers to that question…. image quality, experience to deal with tricky situations, the right equipment for the job, people skills… and much more.
But one of the answers some don’t think about that can be equally important… delivery on time, no matter what.
That seems like an almost “goes without saying” kind of comment. In many ways that’s true and is easy to accomplish with a bit of planning and forewarning of deadlines, arranging proper lead times for all the behind the scenes planning, post production work, delivery times etc as well as planing the actual shoot.
But sometimes planning goes out the window and delivery of high quality images on the tightest deadlines are required if a client is to seize every opportunity that comes their way, and that is where a team like LP Commercial Photography shines… Like when you need to create a multi-execution billboard advertising campaign from scratch in four days over Christmas!
Olympia Transformations Sanctuary gym contacted us on December 22nd with a dilemma. They had been offered a slot on two of the most prominent electronic billboard locations in Brisbane over the New Year period but had days to have their campaign images literally shot and put up in lights.
From the initial call on the 22nd, there followed a fast planning phone call to put in place a photoshoot the following day that could capture all of the fantastic atmosphere and activities at the gym from beginner friendly training to Muay Thai kick boxing fight club to provide around ten to fifteen different advertising executions.
At 4.30pm the next day the shoot was underway, working within a live gym environment and around people and classes to get the shots with the gym provided talent.
By mid morning December 24th we had culled and carried our an initial processing of the images, exported them and delivered proof to the client for their consideration.
Twenty-four hours later the client’s selection had been made and by Christmas evening the selection had been fully processed, approved and put in the hands of the client’s designer.
A couple of days later the campaign is live and displaying above one of the busiest road intersections in the city constantly scrolling through multiple executions for the add campaign.
Obviously we all like to work with good and spacious timelines, but when the pressure is on and there is literally no time left, but there can also be no compromise on quality, that’s when you need the experience and ability of a professional photography team that will do whatever it takes to meet your deadline more than ever…. that’s when you contact us at LP Commercial Photography.
Brisbane Campaign & Lifestyle Photography | Brisbane Commercial Photography