Capturing A Versatile & Creative Commercial Advertising Campaign Photoshoot for Active Wear Brand, bluerg

OUR CLIENT

At the end of 2019, we got to work with the up and coming fitness wear brand bluerg, as an Australian company devoted to developing more evolved products for women.

In particular, they aim to support those who are embracing and developing their strength and functional abilities. This might mean changes to their body, including your upper body shape and size.

They are personalised with their brand with a unique sizing approach and their purpose is to provide you with more control over the fit, comfort and functionality of your apparel. They are also giving back to others with their long term vision to allocate a portion of profits to sponsoring and advocating for girls and women in sport.

THE BRIEF

LP Commercial Photography Brisbane were commissioned by bluerg for a full day commercial advertising photoshoot to capture a variety of imagery for social, web and advertising for the brand’s launch. bluerg have two collections; Move & Rest - Move being more of a crossfit, gym or athlete targeted product - and Rest being more of a relaxed, bed, around the house comfort product.

In order to portray the two styles, we split the day into three themes - gym imagery, house/relaxed imagery and product photography for shopify. We created a variety of lifestyle imagery that bluerg could use in their new campaigns, on their website banners, product information sites and social media.

Our final selection of images were all provided in full crop, high resolution sizing, as well as a second copy for website and social use sized correctly and cropped for their intended use.

See the result of our commercial photography campaign below. They are now live and you can check out their website here: https://bluerg.com.au/

LIFESTYLE BANNERS FOR WEBSITE USE

Purposely shot images to be used for website banners, therefore a more panoramic style image that coule display the product but also the scene.

COLLECTION BANNERS FOR WEBSITE USE

Purposely shot images to be used for website collection banners to help draw in potential clients for purchasing the product. These were shot for a 4:3 ratio.

PERSONALISED SIZING GUIDE FOR WEBSITE USE

We captured this great group image of all the ladies to be used on the sizing page of the website and to show real life women wearing the brand in different sizes.