brisbane commercial photographer

Showcasing your Business Services Through Professional Commercial Imagery: Shique Beauty

Ask yourself, what’s the most attention grabbing thing when someone searches for you, your company or your product? Imagery!

Your imagery reflects your brand. As a service provider, photographs of you working in your field is vital in portraying your personal brand or creating a personal connection with potential future clients. 

Under the LP Commercial Photography brand, I captured some commercial branding imagery for the lovely team at Shique Beauty to capture their services, their personalised service and their friendly and 5 star customer service. Such a lovely, open and glowing group of ladies who are amazing at what they do - hair, make-up and beauty services. 

The imagery that reflects your brand is the first contact many people will have with you. Simply having well taken imagery is not enough. At a glance, those images must also communicate and uphold your brand identity and core values. In a crowded marketplace identifying photographers who can achieve both stunning images and effectively communicate brand values is critical.

Get it wrong and best case scenario is you will need to spend more money on more imagery, worst case scenario is the imagery could alienate your consumers and clientele and have a real negative effect on your bottom line. Too often, people buy purely on cost then find that the cheapest option only ends up costing far more in the long run.

My business partner, Andy and I are dedicated to working hand-in-hand with our clients to ensure a rewarding and enjoyable working experience and collaboration of minds to create pride in the end result among all those involved in a commission.

 

Brisbane Commercial Photography
QLD Telstra Business Awards Finalist
www.lpcommercial.photography

A Real Estate Lifestyle Campaign: Marketing & Lifestyle Imagery to suit your Target Market

Client Brief:

LP Commercial Photography were commissioned to create an array of images for marketing and advertising purposes, creating a ‘lifestyle' through imagery around living in this new townhouse development in the Sunshine Coast. The 2 day shoot involved coordinating and posing talent, creating a variety of angles, image layouts and variations of talent for use across web, social and print and working with the client to create imagery that represented their target marketing and goals of the marketing campaign.

5 Tips to Nail your Corporate Headshots: Brisbane Commercial Photography

The Corporate Headshot… the one type of photograph that everyone needs, every company wants, but most don’t give enough thought to.

Headshots are one of the most important images for your brand or your company. Whether it is on your business card, your LinkedIn profile, your website, your social media, it will often be the first contact people will have when they are researching you and what ultimately lead to your potential customer forming an opinion about you or your service/business.

So what is the perfect corporate headshot?

The white background head and shoulders, the ‘in office’ shot backed by a mass of books or pictures or elements to do with your work… the dynamic thinking person pose staring off into the distance…. The list is endless.

 The bottom line is the perfect headshot is the one that reflects you and your business’ core values and brand accurately and creates a connection with your customers, clients or audience. If you communicate to multiple different audiences through different channels then you may actually need multiple headshots photographed in a variety of ways.

In order to help you plan, prepare and NAIL your commercial portrait we have listed 10 tips below:

  1.  DECIDE WHAT YOU WANT TO ‘VISUALLY SAY’ & WHAT BACKDROP TO CHOOSE:

    Sit down and think about what you want to say visually in your corporate image. If it’s a simple case of “here I am, I’m solid, professional and dependable” then it could well be that a straight-forward well posed and lit photograph with a clean and simple background is ideally suitable. But if you need to communicate more about your personality, the type of work you do, or a certain style or flair then think beyond the white background. 

    Here are some ideas for backgrounds below:

    • Office backdrops add weight and with the right props can instantly label you in your profession

    • Soft furnished interior backgrounds, like a home or cafe, can make you feel warm and friendly, almost homely

    • Interesting architectural angles and structures can give the impression of a structured mind a deep but disciplined thinker

    • Artwork, sculpted curved lines can give the equal impression of the thinker but with a more creative person

    • Outdoor nature backdrops can communicate a more open, fresh and vibrant personality

 2. GET YOUR PHOTOGRAPHER TO SHOOT TWO DIFFERENT LOOKS TO GIVE YOU OPTIONS:

Often, when we photograph corporate portraiture for clients we shoot a couple of locations or backgrounds to give them options. You will be surprised when you’re given the two options, you may like one over the other or even both. We invariably go to our client’s office and set up a micro studio and shoot a series of standard neutral background colour images, but then expand out to a second location and shoot more in-situ work or outdoor nature style that communicates more about the person, their work and working environment.

3. HAVE THE WHOLE TEAM PHOTOGRAPHED ON THE SAME DAY WITH TIME SLOTS:

To minimise disruptions in the office, we suggest coordinating a day with the whole team to have your commercial portraits. Ideally, our process is to spend a block of time shooting all staff who require headshots rather than piecemeal one or two every now and again. This allows us to be consistent across all images.

4. CHOOSE A COMPLEMENTING COLOUR PALETTE FOR YOUR CLOTHING:

Does your company have any key branding colours? Or you have a certain colour tone that contrasts your background. Putting a logo in your image can sometimes be considered a bit over the top but subtly bringing in a colour palette that is intrinsically linked with your brand can be very powerful.

Alternative to this, we highly suggest going with a neutral or coloured palette of complementing colours. We have given some ideas below.

5. GET A GOOD NIGHT’S REST & CONSIDER HAIR & MAKEUP:

We always advise our clients to get a good night’s sleep before the shoot, dress appropriately, stay clear of colours that might reflect onto and colour your skin. For the ladies, we highly recommend getting hair and makeup done if you have the budget as it makes you feel a million dollars and comes up beautifully on camera. It gives you such a professional edge and very clean look.

We hope these tips can help you when planning your next commercial portraits photoshoot. If you have any other questions or you’d like to book in your corporate portraits with the LP team, feel free to email us on info@lpcommercial.photography or visit our PEOPLE section of the website for example work across the commercial, corporate and lifestyle imagery.

Or visit our people section of the website HERE.

Brisbane Commercial Photography | Brisbane Corporate Headshots | Brisbane Lifestyle Photography


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HM Magazine Mantra Executives Feature: A raw opportunity to a billion dollar company

HM Magazine Mantra Executives Feature: A raw opportunity to a billion dollar company

As Brisbane’s Commercial Photographers servicing the Brisbane area and Sydney and Melbourne, we get to work with some great clients with amazing brand stories to tell. We recently worked with HM Magazine to photograph the Mantra Executives as a front cover feature for the magazine.

We give you a little behind the scenes look at our commercial shoot below.

Andy & Em

Brisbane Commercial Photography

www.lpcommercial.photography

Southern Downs Region - The place to live: Brisbane Advertising & Marketing Photography

Southern Downs Region - The place to live: Brisbane Advertising & Marketing Photography

Brief:

LP Commercial Photography was commissioned to photograph a range of images to help Southern Downs Regional Council promote and market the area as a vibrant community and a great place for families and young couple to move to; to live in a wholesome, safe and beautiful environment.





Health, Wellness & Fitness Marketing Campaigns: Standing out in a Competitive Market with Customised Commercial Advertising & Marketing Imagery

Marketing Campaigns for Health, Wellness & Fitness Professionals: Standing out in a Competitive Market with Customised Commercial Advertising & Marketing Imagery

What’s the most attention grabbing thing when someone searches for you, your company or your product? 

IMAGERY

This is the first contact many people will have with you. Simply having well taken imagery is not enough. At a glance, those images must also communicate and uphold your brand identity and core values, whether that’s advertising campaign photography, social media content or printed marketing material. In a crowded marketplace, identifying photographers who can achieve both stunning images and effectively communicate brand values is critical.

Get it wrong, and the best case scenario is you will need to spend more money on more imagery, worst case scenario is the imagery could alienate your consumers and clientele and have a negative effect on your brand and bottom line. Too often, people buy photography purely on cost. Then find that the cheapest option only ends up costing far more in the long run. 

Brisbane Commercial & Corporate Photographers, LP Commercial Photography is different and our clients agree. We provide high quality & creative image led solutions through customised advertising & marketing photography. Over the past 4 years we’ve had the chance to work with some incredible health, fitness and wellness brands and individuals on unique marketing and advertising campaigns. Brands including: f45; AIPT (Australian Institute of Personal Trainers); and Bluerg as well as many nutritionist’s & health coaches and smaller fitness studios, gyms and clothing brands.

The reason why our clients love our work and the LP Commercial Photography experience, is because we create unique advertising campaign photography, social media content or printed marketing material aligning with the brands values, we make them feel at ease through our professional process and the imagery is delivered quickly and at a very professional standard.

We specialise in the health, wellness & fitness areas because we understand the industry. We know how to pose our clients and make them feel comfortable, we understand bodybuilding and fitness exercises and techniques and we are experts in lighting our subjects and clothing and that knowledge importantly allows both the client and models to feel at ease and enjoy the experience.

We are your trusted commercial and corporate photographers in Brisbane.

We get to know our clients like friends…. We deliver on client briefs everytime and then go that bit further further. We get really involved with the photoshoot, we help direct posing, we help style and we embody the brand like it’s our own.

Interested in working with us on your next marketing or advertising campaign? Send us an email at info@lpcommercial.photography or give Andy (0415 562 045) or Em (0423 082 039) call. We’d love to talk through how we can help you take your imagery to the next level. See more of our portfolio at www.lpcommercial.photography

See a behind the scenes vlog of our campaign photoshoot with f45 Ipswich below and examples of some of the health and fitness brands we have created imagery for on the right.

Andy & Em

Corporate Photography | Commercial Portraits | Event Photography | Food & Drink Photography | Architecture Photography | Product Photography | Campaign, Advertising & Marketing Photography | Videography | Timelapse

Sponsorship Success - Emirates Relationship - Campaign & People

Sponsorship Success - Emirates Relationship - Campaign & People

As part of an ongoing relationship with Emirate Airlines, Life Portrait's Andrew Jarvie would be on hand whenever the airline announced its continuing sponsorship of Collingwood AFL.