PRESTIGIOUS EVENT, TO MARKETING GOLD: Brisbane Event & Commercial Photography

PRESTIGIOUS EVENT, TO MARKETING GOLD

Often in photography, there are hard lines between the different styles and genres….

Event photography is about speed, reaction, capturing candid moments, adopting a reportage style of shooting from situations you have little control over and you must capture the moment first time, every time.

Commercial photography is very structured and planning is the key to a successful photoshoot. Every image is a creation of design and intent and you have control over lighting and subject matter and you may take the same image over and over again with micro differences to get the best possible shot.

Architectural and interior photography is all about taking your time, judging the light and watching how it plays across your subject, leading lines, symmetry and careful consideration.

There are the days when the lines between these blur and vanish, those can be some of the most exciting. In this instance, you have to stay on your toes to capture commercial and marketing quality imagery on the fly in circumstances you have no control over.

We were put to the test with these blurred lines recently when photographing for Lumiere Events & Culinary at the Breakfast Creek Lifestyle Precinct in Brisbane. An incredible multi-storey feature building of glass and steel containing a Mercedes dealership, an event venue and the ‘soon to open’ range of lifestyle led businesses from a cookery school to a Yoga studio.

The amazing Lumiere Events, Shannon and Clare Kellam and their incredible team, are in charge of all the events taking place at the precinct. They booked us to photograph a prestigious champagne event partially to record the occasion but also to capture images which show a true event in full swing but with the intent for the imagery to be also used to market the premises.

The challenge was to get those perfect marketing shots but in a scenario where you could not reset or take time to redo images or interact or in any way hinder the event taking place. Everything had to be as was, no additional lighting or light shaping equipment but photography at its purest, a camera, a lens and someone to take the images.

For me, with a press photography background, this kind of reportage project is what I live for. What more could I ask for than a great location, a great event and a great client to shoot for.

If anyone is looking for an event space in Brisbane with a point of difference, the stunning Breakfast Creek Lifestyle Precinct should be high on your list of possible destinations.

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Somersby's Polo in the City Sponsorship - Brisbane Event Photography

SOMERSBY'S POLO IN THE CITY SPONSORSHIP

Client: Somersby Cider

Event: Polo in the City, Brisbane

Brief: Capture the mood of the day, attendees enjoying the event with Somersby’s products, the on field action and Somersby’s VIP guests

LP Staff: Single Photographer

Equipment: Four Canon Cameras, two set up for socials and general event coverage and two Eos 1’s with super telephotos for capturing sporting action on the field.

Special request: On site processing and delivery required to allow social media influencers present as VIP guests to have a range of shots to issue of themselves and the event immediately to various social media outlets.

Event photography is an area of our business I love. 

While we are a Brisbane corporate and commercial photography business we are lucky enough to have clients that would prefer to fly us to their events across Australia than risk using photographers they don’t know or have no experience working with.

Having such a varied client list means we get to experience so many different industries and learn so much. Sometimes you hear world class speakers talk about things you had never even considered, other times you get to hear fellow small businesses talk about their successes and get to take that information away with you to help shape your own business journey.

Sometimes you just get to be involved in an utterly amazing spectacle and have a great day out doing what you love, taking photographs.

One such job was covering Somersby’s involvement in the Polo in the City event in Brisbane. 

There are few things as pleasurable as a balmy and sunny day in Brisbane, good drinks, good company and a fantastic and exciting sport to watch.

There was also a lot of hard work ensuring all aspects of the day was captured and the steps counter on my watch told me I had a very good day as I constantly walked the arena capturing all the action on field and off but what a brilliant day with a wonderful client and a truly great spectacle.

Andy

Bastille Day Business Breakfast with the French Chamber of Commerce: Brisbane Event & Corporate Photography

Bastille Day Business Breakfast with the French Chamber of Commerce

Brief: Brisbane Event Photography

LP Commercial Photography was commissioned by the French Australian Chamber of Commerce & Industry FACCI to photograph the annual Bastille Day Business Breakfast hosted at the Sofitel Brisbane Central with guest Speaker Pat Howard.

We successfully delivered a large gallery of images that was based off a formal brief from the client which was ticked off on the day to ensure all details were captured, including; the entry networking, details, sponsors posed and candid with attendees, room atmosphere, breakfast details, whole room documentation, speakers for the day and group photos. The two hour event was a great success an the images were delivered with a fast turn around by that afternoon.

See some of the highlights below of the great event.

Interested in your event being photographed? Feel free to email us on info@lpcommercial.photography or contact us onour website.

Brisbane Commercial Photography | Brisbane Corporate Photography | Brisbane Event Photography | Brisbane Events | Brisbane Advertising & Marketing Photographers

Focusing On Getting The Perfect Images On A Staff Day Out... Brisbane Event and Commercial Photography

Focusing On Getting The Perfect Images On A Staff Day Out... Brisbane Event and Commercial Photography

Call me an old petrol head, but nothing quite gets the old heart pumping as the sound of a race car engine screaming from its low rumbling base to its high revving fury.

So when our Sunshine Coast-based high-tech aerospace engineering client Helimods asked me if I could do some documentary and event photography of their team spending the day with a GT3 Race car they sponsor (with their intern Harri Jones as the driver!)… how could I say no!

On a blistering hot Queensland summer day with the track temperature in the mid to high 50’s we all got together for an exciting day of roaring engines and exhaust fumes.

Internal events like these are all about building that feeling of camaraderie between staff, boosting morale and about rewarding and giving back to staff for all their hard work by giving them an experience they otherwise would not have.

Helimods excels in this area. They are an incredibly hard-working company where performance is critical. Their work goes sometimes quite literally on the front line in the worlds of defence, rescue and emergency services. But despite the never-ending pressure of performance there are few companies I have worked with or visited where every member of staff seems to be on board for the challenge and where professional and non-professional camaraderie is shared across departments to create a very focussed and happy working environment.

It’s one of the reasons we love taking professional advertising, marketing and social media images for Helimods. They are incredible clients and simply do things properly.

But for the photographer at internal staff events it is really critical not to get lazy or underestimate the images being taken. It’s about so much more than just taking quick snaps of people having fun.

When undertaking event photography for internal events, for any client it’s very important to understand how the images will be used and that knowledge must then shape how you photograph the day.

Yes of course you are there to take professional quality photographs for the team, recording their day and the fun and excitement. But the images will also be used by the business in their social media feeds to present themselves; perhaps as a great place to work with friendly happy staff to help in recruitment and staff retention; as a go getter business promoting in a soft way its links back to the original sponsorship and the aspirational qualities of that sponsorship; underlining it’s core values to a wider business community; showing both competitors and potential clients that this is a company that treats it’s staff right and is a good company to be doing business with;… and so on.

Beyond that though, the individual staff members will also use those images in their own social media channels showing what a great and exciting day they had…. the classic “this was my office today…” post or just in excited outbursts to friends and family.

In a world of ever-expanding social networking you never know where your photographs will end up, with, or who they will be put in front of. As photographers we have to be mindful of this to ensure the business or company and it’s values are represented correctly. A poorly structured image with staff not appropriately dressed, safely issues being present or even having the wrong PPE can easily end up in the wrong hands and have some serious consequences.

As a result, it’s not enough for a photographer to think: “oh it is just an internal event so let’s just get some nice shots of everyone having fun” we have to treat all events with an eye for attention to detail.

Yes it is all about staff having fun, but the clients brand equity and values must be reflected in every shot so how are the staff in your images having fun and is the behaviour acceptable, are the images showing safe behaviour with appropriate PPE or other procedures being followed despite the team having fun. Is there branding in the shots, are staff presented in clean cut fashion if that is important to the brand. All these factors and more have to be taken into account to produce a set of images that not only capture a great fun day out for the team, reflect the photographers style, creativity and quality but also provide real marketing image value for the client.

Andy