Every now and then you get to work on something special, the rebirth of an historic Queensland brand. When Vok Beverages decided to breath new life into Beenleigh Rum they chose Andy to visit bars across Brisbane and SE Queensland to give top cocktail bartenders the opportunity to create their own special drinks.
Brisbane food and drink photography
info@lpcommercial.photography
www.lpcommercialphotography
As Brisbane’s Commercial Photographers servicing the Brisbane area and Sydney and Melbourne, we get to work with some great clients with amazing brand stories to tell. We recently worked with HM Magazine to photograph the Mantra Executives as a front cover feature for the magazine.
We give you a little behind the scenes look at our commercial shoot below.
Andy & Em
Brisbane Commercial Photography
www.lpcommercial.photography
What’s the most attention grabbing thing when someone searches for you, your company or your product?
IMAGERY
This is the first contact many people will have with you. Simply having well taken imagery is not enough. At a glance, those images must also communicate and uphold your brand identity and core values, whether that’s advertising campaign photography, social media content or printed marketing material. In a crowded marketplace, identifying photographers who can achieve both stunning images and effectively communicate brand values is critical.
Get it wrong, and the best case scenario is you will need to spend more money on more imagery, worst case scenario is the imagery could alienate your consumers and clientele and have a negative effect on your brand and bottom line. Too often, people buy photography purely on cost. Then find that the cheapest option only ends up costing far more in the long run.
Brisbane Commercial & Corporate Photographers, LP Commercial Photography is different and our clients agree. We provide high quality & creative image led solutions through customised advertising & marketing photography. Over the past 4 years we’ve had the chance to work with some incredible health, fitness and wellness brands and individuals on unique marketing and advertising campaigns. Brands including: f45; AIPT (Australian Institute of Personal Trainers); and Bluerg as well as many nutritionist’s & health coaches and smaller fitness studios, gyms and clothing brands.
The reason why our clients love our work and the LP Commercial Photography experience, is because we create unique advertising campaign photography, social media content or printed marketing material aligning with the brands values, we make them feel at ease through our professional process and the imagery is delivered quickly and at a very professional standard.
We specialise in the health, wellness & fitness areas because we understand the industry. We know how to pose our clients and make them feel comfortable, we understand bodybuilding and fitness exercises and techniques and we are experts in lighting our subjects and clothing and that knowledge importantly allows both the client and models to feel at ease and enjoy the experience.
We are your trusted commercial and corporate photographers in Brisbane.
We get to know our clients like friends…. We deliver on client briefs everytime and then go that bit further further. We get really involved with the photoshoot, we help direct posing, we help style and we embody the brand like it’s our own.
Interested in working with us on your next marketing or advertising campaign? Send us an email at info@lpcommercial.photography or give Andy (0415 562 045) or Em (0423 082 039) call. We’d love to talk through how we can help you take your imagery to the next level. See more of our portfolio at www.lpcommercial.photography
See a behind the scenes vlog of our campaign photoshoot with f45 Ipswich below and examples of some of the health and fitness brands we have created imagery for on the right.
Andy & Em
Corporate Photography | Commercial Portraits | Event Photography | Food & Drink Photography | Architecture Photography | Product Photography | Campaign, Advertising & Marketing Photography | Videography | Timelapse
Our friends at Helimods at Caloundra on the Sunshine Coast, commissioned LP Commercial Photography to capture a set of images celebrating not only the end of their first year as sponsors of a Porsche race team, but also celebrating team driver and Helimods intern, Harri Jones, being crowned Australian Champion in his first season.
We managed to get our timing just right for the photoshoot, with Harri juggling dates between testing his new cars for next season in Germany, travelling back to the Sunshine Coast and sitting his university exams. As our shoot date approached, the weather changed and on the day we were faced with dark and gloomy skies as we drove up from Brisbane to Helimod’s airport-based headquarters. As our late afternoon shoot time approached we were faced with only the mildest hint of a crack in the clouds for a sunset.
Rescheduling wasn’t an option, so out came the big strobes, taking our studio lights on set to create some dramatic images with a 4 light setup.
The week of the shoot, we were lucky enough to have Canon lend us one of their new 28-70 f2 lenses to try out on the EOS R mirrorless cameras we are slowly transitioning to. The lens was fantastic, sharp all the way through its aperture range and a had a really crisp fall off in focus at the wider end. Coupled to the EOS R it was a great combo to shoot with.
See LP Commercial Photography behind the scenes fun below of our afternoon with Helimods, as well as a few images of the finished product.
Brisbane Commercial Photography | Brisbane Corporate Photography | Brisbane Lifestyle Photography | Brisbane Advertising Photography
OUR CLIENT
At the end of 2019, we got to work with the up and coming fitness wear brand bluerg, as an Australian company devoted to developing more evolved products for women.
In particular, they aim to support those who are embracing and developing their strength and functional abilities. This might mean changes to their body, including your upper body shape and size.
They are personalised with their brand with a unique sizing approach and their purpose is to provide you with more control over the fit, comfort and functionality of your apparel. They are also giving back to others with their long term vision to allocate a portion of profits to sponsoring and advocating for girls and women in sport.
THE BRIEF
LP Commercial Photography Brisbane were commissioned by bluerg for a full day commercial advertising photoshoot to capture a variety of imagery for social, web and advertising for the brand’s launch. bluerg have two collections; Move & Rest - Move being more of a crossfit, gym or athlete targeted product - and Rest being more of a relaxed, bed, around the house comfort product.
In order to portray the two styles, we split the day into three themes - gym imagery, house/relaxed imagery and product photography for shopify. We created a variety of lifestyle imagery that bluerg could use in their new campaigns, on their website banners, product information sites and social media.
Our final selection of images were all provided in full crop, high resolution sizing, as well as a second copy for website and social use sized correctly and cropped for their intended use.
See the result of our commercial photography campaign below. They are now live and you can check out their website here: https://bluerg.com.au/
LIFESTYLE BANNERS FOR WEBSITE USE
Purposely shot images to be used for website banners, therefore a more panoramic style image that coule display the product but also the scene.
COLLECTION BANNERS FOR WEBSITE USE
Purposely shot images to be used for website collection banners to help draw in potential clients for purchasing the product. These were shot for a 4:3 ratio.
PERSONALISED SIZING GUIDE FOR WEBSITE USE
We captured this great group image of all the ladies to be used on the sizing page of the website and to show real life women wearing the brand in different sizes.
SQUARE CROPS FOR SHOPIFY PRODUCT STORE
We photographed the whole range as clean product photography shots to be used on the website for selling the product.
SQUARE & RECTANGLE CROPS FOR SOCIAL MEDIA USE AND WEBSITE PRODUCT SHOTS
We created a set of images in square & rectangle crop to be used for social media & product features on the website.
Brisbane Commercial Photography | Brisbane Advertising Photography | Brisbane Corporate Photography | Brisbane Advertising Campaign
