lifestyle photography

Commercial Branding in the Fitness Industry: Lifestyle Marketing Imagery for Movement Mecca

Monique took a risk and left her corporate job to pursue her dream... and Movement Mecca was born! 

Monique's idea stemmed from her own personal experience searching for active-wear online, realising that there was a gap in the marketplace for one online location to purchase quality Australian fitness wear.

So Monique acted on this opportunity and created an online destination for women's performance and lifestyle clothing and accessories by 100% Australian boutique brands, Movement Mecca!

After getting an insight into her brand, her values and getting to know Monique myself through our communications, I wanted to channel these fresh, fun and vibrant vibes through her personal marketing imagery. We chose locations that were full of colour, had a lifestyle and nature feel which coincided with the brands target market. See below for some of our lifestyle marketing imagery to represent Monique as the director and also the Movement Mecca brand in her marketing, website and online presence.

Em x

Brisbane Commercial Photography - People