Brisbane professional photographer

Personalised Fitness Branding with F45 Mackay: Unique Content Creation for your business

IMAGERY

Grabbing the attention  of NEW and existing customers in an instant!

The imagery you use to market yourself will often be the first contact your potential customers will have with you and your brand. Those potential customers will draw lasting conclusions about you and your services/products from those images and since first impressions are lasting impressions, getting that introduction right is critical.

But to be truly impactful, those images must communicate and uphold your brand identity and core values immediately and at first glance. In a crowded marketplace identifying photographers who can achieve both stunning images and effectively communicate brand values is critical. Moving from ‘stock photography’ imagery to personalised lifestyle and commercial imagery for your business is the first step to improving your business branding.

In addition, creating strong imagery that promotes your core values and is customised to your business also creates great social media content that your existing customers will be proud to associate themselves with and will in turn share to their communities, extending the reach of your online and offline marketing tactics.

We worked with the team at F45 Mackay creating personalised fitness lifestyle imagery communicating their brand identity, culture and fun environment.

Owners Lee & Kim wanted to capture their trainers, members and the atmosphere of their business with ‘real-life’ imagery. After taking the time to get to know the brand and it’s values we set up a series of “staged” images and worked in a documentary style during live training sessions to create a set of images unique to f45 Mackay and to Lee and Kim. These are now an integral part of their social media, website and off-line marketing. See their images below.

Brisbane Commercial & Corporate Photographers, LP Commercial Photography, provide high quality & creative image led solutions through commercial photography & a 5 star customer service experience across Australia through our network of dedicated photography specialists. With over 35+ years of combined experience, owners & lead photographers Andy & Em guarantee a professional service & a fun experience for all their clients. 

We provide world class commercial and corporate photography that encapsulates brand identity & core values as well as copywriting for marketing & advertising across multiple industries & disciples including:

  • Web & social media marketing

  • Lifestyle marketing

  • Media and editorial distribution

  • Event coverage

  • Branding

  • Commercial portraiture

As well as being expert photographers, our two founding partners, Andy & Em, have first hand experience as brand guardians bringing a greater understanding of brand needs to our client work. Our team also spans the areas of copywriting, PR, marketing and design which means we can help you with all your business marketing communication needs. We believe our background in design and marketing-communications coupled with our skills as photographers makes us the ideal choice for any brand conscious organisation seeking imagery, and our clients agree…

Let us help you create personalised imagery for your business. Contact us on info@lpcommercial.photography, call 0415 562 045 or visit our website www.lpcommercial.photography for more information on our services.

 

Brisbane Commercial & Corporate Photography | Business Branding | Lifestyle Photography | F45 Mackay

ROMA AIRPORT RUNWAY RESURFACING PROJECT - Fulton Hogan: Time Lapse Video Project

ROMA AIRPORT RUNWAY RESURFACING PROJECT - Fulton Hogan: Time Lapse Video Project

Some jobs are just special right from the word go.  From the first conversation with the client you know it’s going to be epic.

Like when a client calls and says: “….so, this runway in a rural Queensland town is getting resurfaced over 30 days or so but all the work has to be done at night and every morning each night’s work has to seamlessly blend with the existing runway so that the airport can re-open and the runway can operate as per normal each day.

So every night we have to scrape off the top layer of a section, flatten it, seal all the cracks, resurface it, roll it smooth, re paint all line markings and then clear the area of all equipment and debris so the first plane of the day can land. Now we need a film that can capture every stage of the process, filmed at night and feature airport operations during the day and be around the 2 minute mark. What do you think….”

What do I think? I think that sounds epic.

WELCOME TO THE ROMA AIRPORT RESURFACING PROJECT

Client: Cross Copywriting representing both Fulton Hogan and Maranoa Regional Council

Brief: Create an approx. 2 min film showing all aspects of the resurfacing work and the importance of the airport to the regional community.

End use: General marketing material and historical record.

Required:  Two trips out to the rural hub of Roma, three-night shifts and two-day shifts (the longest being 18 hours straight), two staff, nine separate cameras including three go pros, 280gb of B-roll footage and 21,000 still frames for time-lapse segments. 

Every job presents particular challenges to overcome. The Roma project was particularly interesting. Not only were there the “normal” safety issues of working around some seriously large plant and equipment in constant motion but also the added risks of working around them at night and the technical difficulties of filming and photographing fast moving objects in low light.  

During the day our set pieces were relaxed as were shown round the airport by airport manager Ben Stewart and his friendly team. Taking time to work out angles and stage our shots.

The night time job was a completely different story. The Fulton Hogan team were working to incredibly tight deadlines and it was made very politely and equally firmly clear from the start that nothing could be done to interrupt or hold up any work as everyone had a great big clock in their heads counting down the time to the first aircraft coming in to land in the morning…. An operational deadline that could not be held up for anyone.

The answer? Bring loads of cameras and set them up running all round the works area so that at any one time we are filming two or three b-roll pieces, having Go-pros rigged on vehicles capturing driver-eye views of the evening while another three cameras work on static and slider based time-lapse pieces… then throughout the night we run around breaking down and resetting everything for the next set of shots.

For us it was a non-stop, slightly manic job with little down time as the Fulton Hogan team professionally, systematically and efficiently smashed through their work.

But despite all the cameras and gear we had with us, our greatest asset for the job was simply the people we were working with. Namely Philippa Cross of Cross Copywriting whose agency was the central point of contact for managing and matching our work to the desires and needs of the two end clients, Fulton Hogan and Maranoa Regional Council, and of course the attitude of the men and women of the Fulton Hogan and Roma Airport teams. 

Yes they were extremely busy and under a great deal of pressure but every one of them was also as helpful as they could be. Ready to assist whenever we needed it and incredibly welcoming to the point that even though we were the interlopers dropping in and buzzing around like annoying mosquitos at a barbeque they instantly made us feel like an integral part of their team. Making a hectic job that much easier.

This job was amazing and memorable in so many ways. Being Brisbane based commercial photographers it’s good to get out and about in regional Queensland. Watching the way the FH team worked liked a well-oiled machine. The incredible logistical challenges of the job for everyone involved and the resulting piece of film that we achieved.

But for me the greatest memories that I take away from this job are the working relationships forged over the project and the wonderfully warm, cohesive team spirit that was shown across the board from everyone involved. Those more than anything else made this job simply epic.

Brisbane Commercial Photography | Brisbane Corporate Photography | Brisbane Marketing | Brisbane Videography | Brisbane Building and Construction Photography

 

SOMERSBY'S POLO IN THE CITY SPONSORSHIP

SOMERSBY'S POLO IN THE CITY SPONSORSHIP

Client: Somersby Cider

Event: Polo in the City, Brisbane

Brief: Capture the mood of the day, attendees enjoying the event with Somersby’s products, the on field action and Somersby’s VIP guests

LP Staff: Single Photographer

Equipment: Four Canon Cameras, two set up for socials and general event coverage and two Eos 1’s with super telephotos for capturing sporting action on the field.

Special request: On site processing and delivery required to allow social media influencers present as VIP guests to have a range of shots to issue of themselves and the event immediately to various social media outlets.

Event photography is an area of our business I love. 

While we are a Brisbane corporate and commercial photography business we are lucky enough to have clients that would prefer to fly us to their events across Australia than risk using photographers they don’t know or have no experience working with.

Having such a varied client list means we get to experience so many different industries and learn so much. Sometimes you hear world class speakers talk about things you had never even considered, other times you get to hear fellow small businesses talk about their successes and get to take that information away with you to help shape your own business journey.

Sometimes you just get to be involved in an utterly amazing spectacle and have a great day out doing what you love, taking photographs.

One such job was covering Somersby’s involvement in the Polo in the City event in Brisbane. 

There are few things as pleasurable as a balmy and sunny day in Brisbane, good drinks, good company and a fantastic and exciting sport to watch.

There was also a lot of hard work ensuring all aspects of the day was captured and the steps counter on my watch told me I had a very good day as I constantly walked the arena capturing all the action on field and off but what a brilliant day with a wonderful client and a truly great spectacle.

Andy