Brisbane photographers

Personalised Fitness Branding with F45 Mackay: Unique Content Creation for your business

IMAGERY

Grabbing the attention  of NEW and existing customers in an instant!

The imagery you use to market yourself will often be the first contact your potential customers will have with you and your brand. Those potential customers will draw lasting conclusions about you and your services/products from those images and since first impressions are lasting impressions, getting that introduction right is critical.

But to be truly impactful, those images must communicate and uphold your brand identity and core values immediately and at first glance. In a crowded marketplace identifying photographers who can achieve both stunning images and effectively communicate brand values is critical. Moving from ‘stock photography’ imagery to personalised lifestyle and commercial imagery for your business is the first step to improving your business branding.

In addition, creating strong imagery that promotes your core values and is customised to your business also creates great social media content that your existing customers will be proud to associate themselves with and will in turn share to their communities, extending the reach of your online and offline marketing tactics.

We worked with the team at F45 Mackay creating personalised fitness lifestyle imagery communicating their brand identity, culture and fun environment.

Owners Lee & Kim wanted to capture their trainers, members and the atmosphere of their business with ‘real-life’ imagery. After taking the time to get to know the brand and it’s values we set up a series of “staged” images and worked in a documentary style during live training sessions to create a set of images unique to f45 Mackay and to Lee and Kim. These are now an integral part of their social media, website and off-line marketing. See their images below.

Brisbane Commercial & Corporate Photographers, LP Commercial Photography, provide high quality & creative image led solutions through commercial photography & a 5 star customer service experience across Australia through our network of dedicated photography specialists. With over 35+ years of combined experience, owners & lead photographers Andy & Em guarantee a professional service & a fun experience for all their clients. 

We provide world class commercial and corporate photography that encapsulates brand identity & core values as well as copywriting for marketing & advertising across multiple industries & disciples including:

  • Web & social media marketing

  • Lifestyle marketing

  • Media and editorial distribution

  • Event coverage

  • Branding

  • Commercial portraiture

As well as being expert photographers, our two founding partners, Andy & Em, have first hand experience as brand guardians bringing a greater understanding of brand needs to our client work. Our team also spans the areas of copywriting, PR, marketing and design which means we can help you with all your business marketing communication needs. We believe our background in design and marketing-communications coupled with our skills as photographers makes us the ideal choice for any brand conscious organisation seeking imagery, and our clients agree…

Let us help you create personalised imagery for your business. Contact us on info@lpcommercial.photography, call 0415 562 045 or visit our website www.lpcommercial.photography for more information on our services.

 

Brisbane Commercial & Corporate Photography | Business Branding | Lifestyle Photography | F45 Mackay

SOMERSBY'S POLO IN THE CITY SPONSORSHIP

SOMERSBY'S POLO IN THE CITY SPONSORSHIP

Client: Somersby Cider

Event: Polo in the City, Brisbane

Brief: Capture the mood of the day, attendees enjoying the event with Somersby’s products, the on field action and Somersby’s VIP guests

LP Staff: Single Photographer

Equipment: Four Canon Cameras, two set up for socials and general event coverage and two Eos 1’s with super telephotos for capturing sporting action on the field.

Special request: On site processing and delivery required to allow social media influencers present as VIP guests to have a range of shots to issue of themselves and the event immediately to various social media outlets.

Event photography is an area of our business I love. 

While we are a Brisbane corporate and commercial photography business we are lucky enough to have clients that would prefer to fly us to their events across Australia than risk using photographers they don’t know or have no experience working with.

Having such a varied client list means we get to experience so many different industries and learn so much. Sometimes you hear world class speakers talk about things you had never even considered, other times you get to hear fellow small businesses talk about their successes and get to take that information away with you to help shape your own business journey.

Sometimes you just get to be involved in an utterly amazing spectacle and have a great day out doing what you love, taking photographs.

One such job was covering Somersby’s involvement in the Polo in the City event in Brisbane. 

There are few things as pleasurable as a balmy and sunny day in Brisbane, good drinks, good company and a fantastic and exciting sport to watch.

There was also a lot of hard work ensuring all aspects of the day was captured and the steps counter on my watch told me I had a very good day as I constantly walked the arena capturing all the action on field and off but what a brilliant day with a wonderful client and a truly great spectacle.

Andy