Why video needs to be in your content marketing strategy... or risk being left behind!

Have you incorporated video into your content marketing strategy? If your answer is no, prepare for your business to be overtaken by it's competitors. 

According to Social Media Examiner’s 2016 Industry Report, 60% of marketers are currently using video and 73% plan to increase their use of video. Gary Vaynerchuk will tell you "no matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose."

The social media platform is constantly evolving. Photography is as critical as ever for traditional marketing channels and very strong in social media but for online marketing, well crafted video is the new black! It tells the story of your brand and product better than any other medium.

With the rise of Facebook live videos, Instagram stories and Snapchat there are so many opportunities to tell the world about your business with video marketing. But are you making the most of that?

So what can you do? 

The answer - Social videos, short 15-45 seconds videos. Short videos fit in with our busy, on the go lives! You don't have much time to capture your audience, so the shorter, the better

What are your video marketing goals? 

Video marketing needs to capture its audience and build trust.  Think about the style of video you will create: informative, how-to's, behind the scenes, FAQ's, revealing a product, introducing the team etc.

Team this with strong imagery and you have the elements for social media success!

See some of our client examples to the right.

Contact us if you want to discuss a promotional video and imagery package to put your business ahead of it's competitors.

Visit our Videography page on the website for more information and pricing.